Two Lines Fertility

Website Home Page Design

Lucy Lines is the founder of Two Lines Fertility, who offers independent IVF support and fertility education. She supports women and couples on their fertility journey and has helped create thousands of families.

Lucy had designed and built her website using Wix. She had a media opportunity coming up and wanted to make sure her website was presenting what she does clearly. After an initial website review that included the copy, keyword research and structure, we decided that home page redesign was the place to start. Using her existing brand and colour theme a new home page was designed and then built.

The Result

The Two Lines Fertility homepage is professional, clean and calming – avoiding a sterile look whilst maintaining the authority of a science based service. The homepage is well organised and provides a “roadmap” for the visitor on their IVF journey.

This Wix website features:

  • Super footer with lead magnet signup form

  • Integration of MailChimp for lead magnet download

  • Clear, high-contrast “Call to Action” (CTA) buttons

SERVICES

“I recently engaged Elise to give my home page a refresh and make it easier to navigate. I chose Elise as she responded to a call out in a business group we are both in and was very quick to set up a time when we could meet and go through the project.

The initial meeting was efficient, and I felt confident that the project would follow the laid out time plan and be delivered on time and beautifully. I was not disappointed!”

 Lucy Lines